BJ Orbase

Frontend Developer & UX Leader Specializing in Scalable Shopify & eCommerce Platforms

I’m a design-minded frontend leader who builds systems that scale—for teams, for users, and for brands. With over a decade of experience in eCommerce and web development, I specialize in creating frontend architecture that’s not just technically solid, but visually consistent and intuitive to use.

At Nogin, I co-led the creation of a modular Shopify theme framework that now powers 20+ storefronts for major fashion and lifestyle brands. I’ve trained and managed globally distributed frontend teams (Philippines, India, Mexico), advised UX designers on scalable visual systems, and served as the go-to communicator between product, design, dev, and client stakeholders.

My sweet spot is the overlap between code and craft—where performance meets typography, where flexibility meets brand expression. I’ve built design systems, mentored devs to think visually, and helped teams ship fast without sacrificing the user experience.

Right now, I’m excited by opportunities where I can bring my hybrid of technical leadership, UX vision, and platform thinking to projects that need a strong foundation—and a little creative spark.